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Building a brand requires a good grasp of proven marketing trends that work well with that particular brand. Setting a brand apart from the competition requires attention to the quality of the brand and competitive pricing of the brand. My top three tips to help you build an excellent brand that pique the interest of a targeted customer are also good marketing strategies.Quality of the Brand through Tagging LogosProduct quality is emphasized with my top three tips to help you build an excellent brand. Brand strength is important to a business. Marketing a brand based on trends, marketability and customer reviews is a key factor in my top three tips to help you build an excellent brand. Quality brands are brands that customers know, use and trust. Tagging a brand includes giving the brand a uniqueness. Logos are used by major corporations to promote the quality of their brands through identification. A brand logo can speak volumes about a product to the customer. With the logo, a business should use a tag line. A tag line is used to describe logo and the brand. Tagging a brand identifies its quality to customers and expresses the uniqueness of the business. This line could be a business motto or based on customer feedback of the product. One important part of my top three tips to help you build an excellent brand is that a logo should be immediately identifiable to a product, and a tag line should be short enough to remain in the minds of customers.Competitive PricingTurnover, profit and pricing are the subjects surrounding my top three tips to help you build and excellent brand.  Consumers shop by value and purchase products based on quality and savings to be had with a brand. Competitive pricing is important to the overall building of a brand. A business that strives to stick with competitive pricing based on quality should be aware of two key factors. The first is regard of pricing as a basis of turnover and profit.  Setting a brand’s price too low will cause customers to assume that the quality of the product or service is lacking, which will cut you’re your profits. Price setting a brand higher than other competitors and customers will put turnover at risk. Pricing should be based on existing customer loyalty and distinguishing product brand benefits and quality from those of competitors. Secondly, using the trends and marketability of a product to ensure profit and turnover is another good way to keep tabs on pricing strategies. Supply and demand is the oldest marketing strategy in the business. Using this strategy in conjunction with my top three tips will help you build an excellent brand.Emphasis on Perfecting Your Ad Campaigns Ad campaigning is an important step in my top three tips to help you build an excellent brand.  Ad campaigns capture attention, draw traffic to a website, and promote brand value. A business profile is worthless without a good ad campaign. Advertising a brand or business product takes a budget and a good sales team to produce the desired results – a profitable business. Three important factors in a successful ad campaign are budget guidelines, analytical reports and ad targeting. Budgeting advertising includes good research in promoting a brand through inexpensive ads. A business should go with a cost-effective ad campaign that procures an advertising media package. Often, an affiliated company will offer these campaigns to a business. My top three tips to help you build an excellent brand are based on advertising tactics that work.

Health Care System Needs Reform, Not a Government Takeover Believe it or not, America boasts some of the world’s best doctors, the most advanced health care system, and the most technically superior resources in the world, bar none. Those who travel globally and have gotten sick know that their first choice for treatment would be in the U.S. Though health care in America is, more expensive than any other country, many of the worlds wealthiest come to the U.S for surgical procedures and complex care, because it holds a worldwide reputation for the gold standard in health care.To examine the complex health care issue, a small research study was conducted from randomly selected doctors in a best doctors database. We ask 50 top doctors, located in different states and who practice different specialty fields, ” Is a universal health care plan good for America?” Forty-eight of these doctors essentially responded that it was a “bad idea” that would have negative impacts on the quality of our nation’s health care.Social Engineering MedicineOne of the greatest mis-conceptions some people have relied on with regard to the health care debate is that, given a universal health care system, every person in the U.S. would receive the highest quality health care – the kind our nation is renowned for and that we currently receive. However, unlike some public amenities, health care is not a collective public service like police and fire protection services, therefore the Government cannot provide the same quality of health care to everyone, because not all physicians are equally good orthopedic surgeons, internists, neurosurgeons, etc, in the same way that not all individuals in need of health care are equally good patients.As an analogy – stay with me – when you design a software program, there are many elements that are coded on the back-end, and used to manipulate certain aspects of the software program, that your average “John Doe” who uses the software (the end user) does not understand or utilize, nor do they care about these elements. Certain aspects of the program are coded, so that when one uses that portion of the program, other elements of the program are manipulated and automatically follow the present or next command.Likewise, once a universal care plan is implemented in America and its massive infrastructure is shaped, private insurance companies will slowly disappear, and as a result, eventually patients will automatically be forced to utilize the government’s universal health care plan. As part of such a system, patients will be known as numbers rather than patients, because such a massive government program would provide compensation incentive based on care provided, patients would become “numbers,” rather than “patients.” In addition, for cost savings reasons, every bit of health information, including your own, will be analyzed, and stored by the Government. What are the consequences? If you’re a senior citizen and need a knee replacement at the age of 70, the government may determine that you’re to old and it’s not worth the investment cost, therefore instead of surgery, you may be given medication for the rest of your life at a substantial cost savings to the government, and at a high quality of life price to you.Solutions:Fixing the current U.S. health care system might require that we;1. Encourage prevention and early diagnosis of chronic conditions and management.
2. Completely reform existing government are programs, including Medicare and Medicaid.
3. Forgive medical school debt for those willing to practice primary care in under-served areas.
4. Improve access to care, provide small businesses and the self-employed with tax credits, not penalties for providing health care.
5. Encourage innovation in medical records management to reduce costs.
6. Require tort reform in medical malpractice judgments to lower the cost of providing care.
7. Keep what isn’t broken-research shows 80% of Americans are happy with their current insurance, therefore, why completely dismantle it?
8. Reimburse physicians for their services.
9. Innovate a system in which Medicare fraud is dramatically decreased.Devil In the Details Socialized medicine means:1. Loss of private practice options, reduced pay for physicians, overwhelming numbers of patients, and increasing burn-out may reduce the number of doctors pursuing the profession.2. Patient confidentiality will need to be compromised, since centralized health information will be maintained by the government and it’s databases.3. Healthy people who take care of themselves will pay for the burden of those with unhealthy lifestyles, such as those who smoke, are obese, etc.4. Patients lose the incentive to stay healthy or aren’t likely to take efforts to curb their prescription drug costs because health care is free and the system can easily be abused.5. The U.S. Government will need to call the shots about important health decisions dictating what procedures are best for you, rather than those decisions being made by your doctor(s), which will result in poor individualized patient care.6. Tax rates will rise substantially-universal health care is not free since citizens are required to pay for it in the form of taxes.7. Your freedom of choice will be restricted as to which doctor is best for you and your family.8. Like all public programs, government bureaucracy, even in the form of health care, does not promote healthy competition that reduces costs based on demand. What’s more, accountability is limited to the budgetary resources available to police such a system.9. Medicare is subsidized by private insurers to the tune of billions of dollars, therefore if you take them out of the equation, add a trillion dollars or more to the current trillion dollar-plus cost estimates.10. Currently, the government loses an estimated $ 30 billion a year due to Medicare fraud. Therefore, what makes anyone think that this same government will be able to run & operate a universal health care system that is resistant to fraud and save money while doing so?.

Everyone knows the cost of health care is rising every year with no end in site. Many families are burdened with premiums that are eating up a large portion of their budget. Those with health insurance plans through work are seeing their out of pocket costs grow. Some employees are even paying more for benefits at work then they would on their own.A RAND Corp study, released in September of 2011, examined the health care an the average American family’s budget from 1999 to 2009. While the average family saw a 30% increase in their income, much of that was wiped out by greater gains in the cost of medical care. Inflation and higher taxes further decimated the gains.They found that monthly premiums for health insurance grew by 128% over the decade studied. This is well beyond the rate of inflation. Prices on all goods tend to go up over time due to the devaluation of currency called inflation. But when a price for a good goes up faster then inflation, it becomes relatively more expensive then other goods in the economy. This is precisely what is happening with health care. When people are forced to spend relatively more on a good, they feel they are taking a step backward in terms of the living standard.Making matters worse, many people who receive their health benefits through their employer are seeing lower wage gains. An employer has to take the total cost of an employee into account, and that includes what the employer spends on health benefits. When health care costs increase for the employer, they have actually increased the amount they spend per employee, only it doesn’t feel that way to the worker. The worker is indeed getting a raise, it is just going directly to their health care costs. As health care costs for employers continue to rise, it will put downward pressure on wages.Health care costs are going up for a variety of reasons. First and foremost, patients now have access to cutting edge – and expensive – medical procedures that were not available before. While these procedures extend people’s lives and well being, they are very expensive and have to be paid for. Additionally, with few patients paying the direct cost of medical care, rather paying their insurance company, the market for medical care becomes distorted.Another reason for the recent surge in health care costs is the recent Affordable Care Act. One of the new requirements is that employer plans now cover children up to the age of 26. While that may help provide insurance to young adults, it comes at a cost. A survey by the Kaiser Family foundation found that the cost for premiums on employer heath insurance plans increased by 9% in 2010. The increase in premiums has put even more downward pressure on wages during the weak economy.Many employers are now putting some, if not all, of the cost of health care on to their employees. Many workers are now paying part of the monthly premium and often a large deductible as part of their plan. Often times, if they are young and have no pre-existing conditions, they can purchase private health insurance at a lower price then they are paying for their work plan.There is no end in sight to rising health care costs. Medical advances will continue, the American population is aging, and reforms in Washington do not seem likely to help reduce the cost of health care.